VOISION XI
Rooted in jazz while incorporating diverse creative influences, Queen and Elf explores themes of freedom, presence, and spirituality. The campaign narrative emphasized Xi’s intimate vocal texture and nuanced emotional expression, offering listeners a sense of warmth and connection that transcends time.
The campaign generated over 40 media placements, including features, reviews, and interviews across music and culture platforms. The team also participated in the planning and execution of three offline events surrounding the album release.
The album received widespread critical acclaim, appearing on more than a dozen year-end best-of lists, while earning the HMA Award for Best Jazz & Instrumental Groove Album and recognition on the FMA Top 10 Albums of the Year list. In addition, Xi was invited as the guest for the first Bandcamp Weekly Radio Show of 2025, accompanied by a homepage feature that significantly expanded her visibility within the international indie and jazz communities.