DINER
Built around the five-note pentatonic scale, penta synthesizes traditional Chinese musical structures with contemporary experimental sound. The album blends guzheng, electronic production, post-punk textures, and dance-driven rhythms, shaped by Diner’s transnational practice across mainland China, Hong Kong, and London.
The three-month campaign unfolded through a strategically structured, multi-market rollout, encompassing narrative positioning, offline activations, and cross-platform performance analysis. The project included offline promo activations in Beijing and Shanghai, overseas press runs in Los Angeles and New York, and 30+ media features across Chinese and international markets.
The release was featured by outlets including Super ELLE China, V Magazine China, Hypebeast, Y Magazine, BroadwayWorld, KEXP, and dublab, among others, positioning penta as a critically recognized debut bridging Eastern musical heritage with contemporary experimental sound.